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For two decades, I've worked in corporate communications strategy, message, and design creating direct mail and digital campaigns. In 2022, I founded Design Is The Message, a design-focused strategy communications firm where I am now primarily working with new business startups and growing small businesses to establish their brand and marketing strategy. I work with a design-first philosphy where great design leads narrative storytelling.






Noncommercial conceptual pieces can serve as a roadmap for monetized projects.




Not everything is about a profit. I apply creative energy to producing fun projects that push our perception of the world, whether that is looking at ordinary objecets in new ways or reconceputalizing the world by manipulating mass media. Each of these internet performance art projects can serve as a proof-of-concept on how to impact the world.





Brooklyn Playgrounds


Brooklyn Toilets

TITLE:

Brooklyn Playgrounds

MEDIUM:

Webflow, photography, writing

DESCRIPTION:

As a parent of a toddler, I visit a lot of playgrounds. They aren't all built equally. We wanted a resource to help us find better playgrounds and non existed. So we built it.

I've worked alongside my wife on this project and we both contribute reviews. We also solicit feedback from our three-year-old. The most important thing was creating a method to find specific features at a playground. For a long time the only thing our infant did was swing in the toddler swing. Now he hates swings. If want to find a playground with a sandbox, there was no good way of doing it. That's why we created Brooklyn Playgrounds.

LINK:


Sound Cloud


Cloud image illustration

TITLE:

Sound Cloud, 2021

MEDIUM:

Animated Gif with MP3 Sound, HTML

DESCRIPTION:

Playing on the "check out my SoundCloud" meme, the Sound Cloud is a literal cloud with the repetitive phrase "sound" playing in the background. While most SoundCloud's serve as a commercial product to genreate profits or at the very least to inform, the Sound Cloud does literally nothing but exist

LINK:


Toilets of New York


Toilets illustration

TITLE:

Toilets of New York

MEDIUM:

Photography, Tumblr

DESCRIPTION:

Toilets of New York began in a bathroom. I came to notice that often, bar and restaurant bathrooms were heavily decorated, aesthetically pleasing experiences. Some person had spent hours choosing the objects, wallpapers, and style. I took photos.

I began amassing photos of bathrooms over the course of several weeks and eventually launched a tumblr to catalogue the images. I began to notice patterns emerging and bathrooms that fell into categorical experiences: graffiti covered bathrooms; highly curated bathrooms filled with object d'art; institutional bathrooms striving for ascetic cleanliness.

LINK:

Dive Art Film

The Tumblr was the inspiration behind a short film by Brandon Bloch and Tim Sessler. For the film Dive Art, the Toilet Tumblr was used as a basis for location scouting. THey sough the toilets with grimiest, most graffiti-filled bathrooms. Most of the bars were accomodating

The film generated additional press:

You Can Finally Explore Brooklyn’s Grossest Bathrooms Set to Sexy Slow Jams
New York Observer 11.25.2013

This Video Makes Brooklyn's Dive Bar Bathrooms Look Beautiful
Gothamist, 12.2.2013

Brandon Bloch And Tim Sessler Find Beauty In Brooklyn Bar Bathrooms
Huffington Post, 12.2.2013

The Hidden Art of Dive Bar Bathrooms
Bloomberg, 11.29.2013


East Williamsburg Seccession


East Williamsburg Seccession


Twitter Responds

TITLE:

East Williamsburg Seccession, 2012

MEDIUM:

White House Petitions

DESCRIPTION:

Following the 2012 Presidential election, people from across the United States flooded the White House's online petition system with requests to allow their states to secede from the Union. To satirize these petitions, I filed a petition not seeking to secede from the United States, but simply asking the President to support East Williamsburg's secession from Williamsburg, as two neighborhoods in Brooklyn.

The petition, written in a patronizing tone mimicking the existing state petitions, also touched on key words to attract attention in New York City: hipsters, real estate, Williamsburg. Gothamist reported on the petition the same day it was launched.

LINK:


Office Haiku




Hourly Wages
Fail to pay for gas and tolls.
Should have stayed at home.

TITLE:

Office Haiku, 2003-2016

MEDIUM:

Text, animation, sound recording

DESCRIPTION:

Office Haiku chronicles the daily grind of office work among an assortment of fictional characters.